Google+ continued to be available as 'Google+ for G Suite' all users transitioned to ' Google Currents' later, and will eventually transition from Google Currents to ' Google Chat' in 2023.

1.3 Changes in management and product direction.

Google+ was the company's fourth foray into social networking, following Google Buzz (introduced 2010, retired in 2011), Google Friend Connect (introduced 2008, retired by March 2012), and Orkut (introduced in 2004, as of 2013 operated entirely by subsidiary Google Brazil – retired in September 2014 ). Features included the ability to post photos and status updates to the stream or interest-based communities, group different types of relationships (rather than simply 'friends') into Circles, a multi-person instant messaging, text and video chat called Hangouts, events, location tagging, and the ability to edit and upload photos to private cloud-based albums. Īccording to a 2016 book by a former Facebook employee, some leaders at Facebook saw Google's foray into social networking as a serious threat to the company. Facebook founder Mark Zuckerberg instituted a company-wide 'lockdown', signaling that employees were supposed to dedicate time to bringing Facebook's features into line with Google+. Growth Īssessments of Google+ growth varied widely, because Google first defined the service as a social network, then later as 'a social layer across all of Google's services', allowing them to share a user's identity and interests.

According to Ars Technica, Google+ signups were 'often just an incidental byproduct of signing up for other Google services.' Consequently, the reported number of active users on Google+ grew significantly, but the average time users spent on the site was a small fraction of that on comparable social media services. In 2011, Google+ had 10 million users two weeks after the launch. In October 2011, the service had 40 million users, according to Larry Page.

In October 2013, approximately 540 million monthly active users used the social layer by interacting with Google+'s enhanced properties, such as Gmail, the +1 button, and YouTube comments.Īt the end of 2011, Google+ had 90 million users.Īccording to ComScore, the biggest market was the United States followed by India. Some 300 million monthly active users participated in the social network by interacting with the Google+ social-networking stream. Google+'s user engagement was lower than that of its competitors ComScore estimated that users averaged 3.3 minutes on the site in January 2012, and 7.5 hours on Facebook. In March 2013, average time spent on the site remained low: about 7 minutes, according to Nielsen, not including traffic from apps.

In February 2014, The New York Times likened Google+ to a ghost town, citing Google's stated 540 million 'monthly active users' and noting that almost half did not visit the site. The company replied that the significance of Google+ was less as a Facebook competitor than as a means of gathering and connecting user information from Google's various services. #Creative kit tiktok spotlightcarman theverge plus#.#Creative kit tiktok spotlightcarman theverge software#.

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